
Company
Why does Sirdar sell only through partners? The 2018 decision and what it changed
A founder's account of the company's history: site sensors in 2014, Sentinel on its own, the first robot deployments, the 2018 move to 100% channel sales and how the Sirdar Partner Network grew to 224 partners in seven regions.
Ingrid Halvorsen · CEO, Sirdar Systems · · 4 min read